Case Study: Flavia - “Them”

I coordinated marketing for Flavia’s single “Them”, a pop anthem supporting the Trans community. I helped create engaging social content to boost awareness, collaborated on playlist pitching to Spotify and Apple Music, and supported strategies that drove over 100,000 streams within the first eight weeks.

Creative Ideation

Using character’s from the “Them” music video, my my team captured high quality portraits and created short clips that showcased each person’s unique traits and pivotal scenes. To enhance engagement, We created BTS insights and interactive elements such as polls and questions, encouraging fans to share their thoughts and favorite moments, creating a vibrant community discussion around the music video.

Results & Impact

The results of our campaign were an overwhelming success. As promised, we achieved more than 100,000 streams in the first eight weeks. The song has continued to climb and now has over 6 million streams to date.

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